Gandour Gum

Package Design (LibanPack packaging contest entry)

When we hear the word Gandour, the first thing that comes to our minds, is those cheap products, that remind us of our childhood, grandparents ...
We can all recognize Gandour's products from their label designs, not very catchy!!but they serve the purpose.
Actually, i've chosen Gandour to work on one of their products label, cause Gandour represents a very well  known lebanese brands locally, and in a several neighboring countries, and one of their modest products, "Gandour Gum". 
And what i am trying to achieve, is ameliorate Gandour's brand logo, without making radical changes, and create a new label that takes Gandour gum to a whole new level and allows Gandour Gum "as a local brand" to compete with other foreign brands such as Clorets, Dirol, Smint, in terms of design quality 

2012 ©